We’re not going to tell you that living in Idaho will restore your hope in humanity or that living in the Treasure Valley is the next best alternative to heaven. And we would never suggest that you’ll be taller, skinnier, or more athletic living here… But, our marketing company, in their over-excitement in describing life in Idaho, might go rogue and try to sneak those sentences into our copy points.
The fact of the matter is that life in Idaho is an upgrade from most places folks are moving here from. For example, homes here are still reasonably priced, the cost of living relatively affordable, violent crime is nearly nonexistent, and the people here still make eye contact with you and smile when saying, “Hello.” So, across a number of important lifestyle factors, you’ll find that life in Boise and elsewhere in the Treasure Valley exceed expectations, hence an upgrade.
And the evidence is in the fact that Idaho is the fastest growing state in the nation. It’s attracting individuals and families from all over the country, it’s attracting new and expanding businesses, and it’s simply a fantastic place to call home.