Upgrade on Life
The Boise and Treasure Valley region delivers an unparalleled quality of life not found anywhere else in the nation. That statement isn’t unsubstantiated hype; it’s the reason Idaho is the fastest growing state in the nation. We just have a lot of things going for us: An urban/metropolitan economic and educational base, affordable cost-of-living, an extraordinary business-friendly environment, four mild and distinct seasons, and plenty of public wilderness that allow a lifetime of weekend adventures. So, Upgrade on Life, explore Boise and the Treasure Valley region.
Upgrade Your Family Time
We sure hope you like your family because living in the Boise and Treasure Valley area is going to provide you with a lot more family time and family adventure opportunities. One of the first things people notice, especially if they’re from California or Washington, is that their commute time is significantly reduced; this means less time on the road and more time enjoying life. The area is loaded with activities for people of all ages and interests; from convenient access to plenty of open spaces to indoor rock climbing or ice skating. Whatever your interests you’ll find it in the valley, and as already mentioned, you won’t have to navigate through hours of bumper-to-bumper traffic to get there!
Upgrade Your Career
With few exceptions, Boise and the Treasure Valley area boasts a diverse and evolving economic landscape providing opportunities for everyone. The region is becoming a popular destination for start-ups thanks to a growing pool of young talent and experienced entrepreneurs, along with low business taxes, lack of stifling regulations, and inexpensive commercial real estate. Of course, high-tech and innovative businesses coming to the region isn’t a new development, they’re simply building on a well-laid foundation paved by companies such as Micron, HP, Simplot, IBM, and a number of other well recognized corporate brands.
Upgrade Your Education
There is simply no denying the fact that Boise State University is the most visible higher education institution in the valley. With their 23,000+ students and over 190 fields of study ranging from undergraduate programs to post-graduate programs it’s easy to see why. But, Boise State isn’t the only institution carving out an amazing reputation for itself. Throughout the Treasure Valley, you’ll find colleges and universities setting themselves apart. For example, College of Idaho located in Caldwell, one of the top 50 Small Colleges in the US, or Northwest Nazarene University, one of the top Christian universities in the Northwest. The area isn’t limited to the colleges and universities mentioned here; there are simply too many great institutions to mention so we just listed the largest or most recognizable.
Upgrade Your Recreation
If your idea of recreation requires you to be outside, then Idaho will exceed your expectations. Surrounding the valley is hundreds of miles of public lands; from forest to high-desert, and hills to mountains, calm streams teeming with trout to varied ranges of whitewater waiting for a kayak or raft. Whether you love camping in remote areas or enjoy the amenities of well-stocked campgrounds; Idaho has it. Idaho is known for fishing, hunting, hiking, camping, mountain biking, dirt biking, off-road overlanding and so much more. The outdoors is so much a part of our DNA that you’ll occasionally see men in business suits putting a fishing line into the Boise River during a lunch break or fishing reels changing hands at church… Yep, we take our outdoor playtime seriously…
Upgrade Your Point-of-View
We’re not going to tell you that living in Idaho will restore your hope in humanity or that living in the Treasure Valley is the next best alternative to heaven. And we would never suggest that you’ll be taller, skinnier, or more athletic living here… But, our marketing company, in their over-excitement in describing life in Idaho, might go rogue and try to sneak those sentences into our copy points.
The fact of the matter is that life in Idaho is an upgrade from most places folks are moving here from. For example, homes here are still reasonably priced, the cost of living relatively affordable, violent crime is nearly nonexistent, and the people here still make eye contact with you and smile when saying, “Hello.” So, across a number of important lifestyle factors, you’ll find that life in Boise and elsewhere in the Treasure Valley exceed expectations, hence an upgrade.
And the evidence is in the fact that Idaho is the fastest growing state in the nation. It’s attracting individuals and families from all over the country, it’s attracting new and expanding businesses, and it’s simply a fantastic place to call home.
You’ll find folks from the Midwest moving here for a more diverse environment and people from places like Arizona so they can enjoy the outdoors in the summertime. Folks from Seattle are seeking seasons and sunshine, and people from California are just trying to escape while they still can.
There’s just something special about being able to enjoy a steak at Chandlers Steakhouse in Boise with friends and family on a Friday evening, getting lost in an Idaho forest on a Saturday, to fighting to stay in the raft while rafting the Payette River on Sunday. It won’t take long to realize why Idaho is growing, why people are moving here, why animals are moving here (wolves, bears, and moose populations are growing on the Northeast parts of Idaho), and rumor has it, even Sasquatch has escaped to Idaho thanks to low taxes and pristine waterways.